Generally, audits will vary depending on who you get to do them for you but at a high level, they should always include a review section, an opportunity section, and a proposed strategy section.
I take a deep dive when auditing your Google Ads account and I start by analyzing the last 30 days worth of activity.
I am taking a peek at things like:
* Conversion tracking
* Impression share
* Geotargeting
* Advanced location settings
* Time of day/day of week performance
* Ad extensions
* Search query report
* Keywords
* Ad copy
* Match types
* Landing pages
Depending on the your account, all of the above information may not be available, but you can be darn sure that i’ll try my best to include any and all valuable insights!
I then drop all of my findings into the Google Ads Audit report in the simplest terms possible so that you can easily understand it. (phew! Nobody needs all that Google Ads jargon!).
What can I expect to get out of a Google Ads Audit?
Well, I can’t speak for anyone else’s audits, but in over 80% of the audits that I run, I am regularly finding things like…
* Wasted ad spend (sometimes up to 70% of their budget!)
* Lots of technical errors
* Poor account structure
* Bad landing pages
* Weak overall strategy
Google Audits are non-refundable but will applied as a credit to your account if you have me manage your Google Ads account.